In March of 2023, IV2 proudly took center stage as the official sponsor of the 2023 Surf City Marathon. This exciting partnership saw us, a zero-sugar amino acid-based electrolyte drink mix, play a pivotal role in keeping participants refreshed and revitalized throughout the demanding course.
What made IV2 the real hero? We took away the sugar and instead used amino acids, while keeping the essential ingredients. No extra calories, just pure, effective hydration. We had the runners’ back step after step, in every water stations.
We had the most fun at the marathon EXPO, where we met countless runners who were eager to learn about the on-course official electrolyte. Given the chance to taste IV2, runners were pleased and excited to be expecting IV2 in all water stations during their run.
As IV2 fueled the Surf City Marathon, participants found themselves not just in a race but in an experience powered by innovation and endurance.